Joel Embiid has agreed to sign an endorsement deal wit Under Armour.
Embiid is one of the NBA's most popular players and Under Armour hopes he will buck the conventional wisdom against big men selling shoes.
Embiid has been spotted wearing Under Armour shoes this preseason, including at 76ers media day.
“A lot of people, you know, always have that notion [that] big men can’t sell shoes," Embiid said recently. "When I look at myself … I’m more than a big man. So as far as signature shoes, I’m excited to come and break that.”