Derek Fisher has been hired by Luxury Asset Capital, a company that targets professional athletes and other “high-net-worth individuals and families” who find themselves challenged by the “burdensome and invasive” process of traditional money lending.

Fisher is described as the Executive Vice President of Luxury Asset Capital’s Sports & Entertainment Group.

“Even individuals with substantial wealth and earnings face situations where easily gaining access to substantial amounts of short-term capital in a few days can be a major challenge, and we specialize in helping athletes and entertainers overcome that challenge,” says Dewey Burke, CEO of Luxury Asset Capital. “Derek Fisher and [attorney and fellow Executive Vice President] Sandy Fox are among the most knowledgeable people in the sports and entertainment world regarding the financial pressure professional athletes and entertainers face, and the most trusted. They are uniquely positioned to deliver the value of Luxury Asset Capital’s short-term liquidity solutions to the community of current and former athletes and entertainers that they know so well.”

Several current and former NBA players criticized the announcement.