The NBA's jersey sponsorship has been one of the league's more successful programs with more than $150 million in revenue generated.

Perhaps more importantly, 20 of the 29 team patch sponsors are doing business with the NBA for the first time.

Teams expect new deals and renewals will be for more money and longer terms.

“Like most teams, we’re heading towards renewal thinking these are worth substantially more, because the impression numbers have been so good,” said Milwaukee Bucks President Peter Feigin.

The current deals reportedly range between $5 million and $20 million per season.

“The revenue has exceeded expectations and we think the success of the program to date will help drive value in the future,” said Amy Brooks, president of the league’s team marketing and business operations division and chief innovation officer for the NBA. “It has proven to be a unique asset that draws brands for different reasons.”

NBA and team officials say there is no demand to increase the size of the 2.5-by-2.5-inch patches.