Mark Cuban stated that players who are good enough basketball players and have a strong social media brand should choose the G League over college due to marketing opportunities.

“If you’re a strong enough brand and a good enough basketball player, you’re crazy...if you don’t take the [$125,000 salary] in the NBA G-League (because) they can also do their own marketing deals. They’re not constrained by the NBA players association," said Cuban.

Cuban added that social marketing has changed the equation for top basketball prospects. 

“Pick a very popular player that has a couple of million Instagram followers. You can go right to the G-League and probably sign a multi-million shoe deal. Why wouldn’t you do that instead of going to college?...They already have followings. They can sell merchandise. They can do marketing. They are already Instagram and online influencers. They can finally get paid for that...The world has changed.”