Mark Cuban believes the NBA should adjust start times based on attracting the largest potential television audience rather than catering to the convenience of fans who attend in person.

"What is the best start time for ratings? Because we don't have to worry about people showing up for the games -- whatever time we make it, they're going to show up," Cuban said.

Adam Silver alluded to the possibility of ratings being down because of LeBron James now playing in the Pacific Time Zone.

"Adam [Silver] said it clear as day: We make far more money off of television than we do from tickets," Cuban said, alluding to the TV deal the league signed with ESPN and TNT through the 2024-25 season worth a reported $2.66 billion annually. "So, that's our biggest customer. And particularly, given the changes with streaming and everything and the demographic makeup of television, we've got to give that a lot of careful consideration. You want to optimize for television first, because even a regular-season game, there's some funky start times and people show up."