The Houston Rockets could lose as much as $25 million due to sponsorship boycotts in China following Daryl Morey's retweet supporting Hong Kong protesters, league sources told Marc Stein of The New York Times.
Yahoo! Sports reported earlier this week that some teams project a 10-15% drop in the 2020-21 salary cap due to the conflict.
Also uncertain is how the controversy will affect NBA players signed to Chinese sneaker companies. Several players earn between $2 million and $10 million from deals with Anta, Peak, and Li-Ning, sources told Stein.
Though the immediate economic impact could be overblown, according to Rick Burton, a professor of sports management at Syracuse.
“The presumption that there’s been an immediate loss — I think that number is much lower than the crazy numbers that have been thrown around ... the bigger question is what’s the long-term ripple effect here," said Burton.