The NFL's television ratings are up this year with the spread of legalized betting to a handful of states beyond Nevada has been cited as one of the contributing factors.

"One of the things we noted early this year is gambling is picking up a bit," said MoffettNathanson media analyst Michael Nathanson. "As gambling becomes legalized, there's definitely more interest in sports and watching things live."

The NBA has strongly embraced gambling and it will be interesting to monitor whether that will help their slumping ratings.

The NBA's existing television contracts expire after the 24-25 season.