"I think it certainly, of all the big proposals, the one that has been met with the most skepticism from teams." said Zach Lowe. "It centers around 'Is anyone going to care about this? Are we, teams, going to care about this?'
"I get that. What is in it for them and the NBA, as you said, is counting on the organic momentum of this as long as it sticks around for long enough, it will sort of by default come to mean something. I guess that can be true? I actually sort of believe in that kind of organic momentum for events and things like that."
Lowe also pointed out how the All-Star Game has had increased apathy from players over the past few seasons.