The Minnesota Timberwolves announced a partnership with Excel Sports Management to expand the team’s search for its next jersey patch sponsor. Excel Sports Management will serve as Minnesota’s exclusive third-party agency to help secure a new jersey patch partner in advance of the 2020-21 NBA season.
The Charlotte Hornets and Chicago Bulls previously retained Excel with their jersey patch deal.
“Our team partners are an extension of our organization. The NBA jersey patch is one of the most iconic placements in modern marketing, and we know Excel Sports Management will help find a partner for the historic 2020-21 NBA season,” said Chief Operating Officer of the Minnesota Timberwolves and Lynx, Ryan Tanke. “Minnesota is known for many things – our four seasons, our reputation for health and wellness, our plethora of Fortune 500 companies and our commitment to innovation and social advancement. We are excited to welcome a new partner into our Timberwolves family and as part of the future of our franchise.”
The Timberwolves selected Excel Sports Management to assist in the search, as Excel has negotiated four NBA jersey patch deals to-date and is considered the go-to agency for guidance and execution on such searches.