TNT has sold out of its commercial time for the remainder of the NBA regular season.
“The good news is we are left with a season of just the best of the best. Every game matters. It is a short, condensed season and we didn’t have to sell for months, just a couple of weeks,” says Jon Diament, chief revenue officer, Turner Sports.
The playoffs are not yet sold out, but Diament says most regular season advertisers do end up buying commercial time in the playoffs, so he is confident that will also move quickly.
Nearly 100 percent of the advertisers who had previously made commitments for NBA inventory before COVID-19 shut down the season, kept their money in place, Diament says.
Kia, American Express, Autotrader, AT&T and State Farm will return.