Viewership on ABC, TNT, and ESPN during the opening week of the season increased 95% from 2019, totaling 81.5 million hours.
The number also represents the highest viewership for opening week since 2011.
The Christmas Day games on ESPN also were up 10% on average as compared to last year.
On social media platforms, the NBA saw a 36% increase in video views and a 279% increase in minutes watched as compared to last season.
Rating were down, however, on Christmas compared to last season.