Converse introduced a new basketball sneaker called the All-Star Pro BB, with Kelly Oubre Jr. as the face of the relaunched line.
"It's a different vibration when it comes to someone who is trying to reinvent themselves in something that they started. It's not necessarily someone trying to come in and disrupt the game, or someone trying to step onto the scene as newcomers again. We started this," said Oubre Jr.
Nike acquired Converse in 2003 for $305 million, a purchase largely driven by the popularity of Chuck Taylor's. 270,000 pairs of Chuck Taylor's are sold everyday, totaling 100 million pairs per year.
Converse used Nike's resources in imagining what an updated Chuck Taylor would look like in 2019.
"We built this shoe through the lens of where the game is evolving - that positionless aspect of basketball. This is geared for players that have a more fluid style of play, and Kelly really evokes that in how he shows up on the court," said Converse VP of footwear Brandis Russell.