The Nets won't move to Brooklyn for at least another two years, but they are already working on converting fans of the Knicks.
New owner Mikhail Prokhorov said at his introductory news conference in May that he thinks he can "turn Knicks fans into Nets fans."
Prokhorov has purchased billboard space near Madison Square Garden. An image of the Russian billionaire and Nets minority owner Jay-Z will be displayed, with completion scheduled just before the start of free agency.
The 222-by-95-foot billboard sporting a Nets logo will picture Jay-Z and Prokhorov side-by-side under the heading, "The Blueprint For Greatness."
The billboard will be able to be seen from the Knicks' offices on the corner of 34th and 8th.