MSG Networks will debut a simulcast on MSG+ during tomorrow's game between the New York Knicks and Los Angeles Lakers called by Overtime announcers. The pop culture-friendly simulcast is aimed at engaging younger audiences.
"I think people still want to watch the game, they still want to understand what’s going on and those things ring true of traditional broadcasts. But they want the people on screen to maybe be a little bit more relatable, be able to incorporate more things about pop culture and ultimately, too, feel a little more like their friend," said Overtime co-founder Zack Weiner.
MSG Networks senior vice president of marketing and content Kevin Marotta said the partnership represents an opportunity for his company to reach the Generation Z demographic.
“It was not necessarily, ‘We need to do something for young people,’ but it was, ‘How do we start to engage this audience for the future?’ There’s a recognition that there are some brands out there who do it really well. That sort of led us down the path with Overtime," said Marotta.