Stephen Curry claims he and Kevin Durant don't let their sneaker rivalry impact their friendship and work relationship.
"I mean, don’t get me wrong, everybody wants to have the hottest known shoe. That is why you are in the business, you want to be known as the best. But when it comes to me and KD and us being on the same team—him with Nike and me with Under Armour—that doesn't get in the way of our personal relationship and what we do on the floor," said Curry.
"I be looking at his shoes and he looks at my shoes and we be cracking jokes on them all of the time and all that kind of stuff—I’m interested in what colorways he's got coming out and he is interested to see what we are bringing to the table, so all that stuff is part of being aware and interested in the sneaker game. At the end of the day, we all want to play well on the court, we all want to win and we all want to sell shoes, and I think we can accomplish all of that."
Curry was asked if he's feels added pressure being Under Armour's only major NBA player.
"Nah, not really. I embraced it from the jump. I knew when I got my first signature sneaker back in 2015, I was the only one (at Under Armour) to have one so it’s been that way forever. The goal is to continue growing the stable with high-level basketball players in the UA basketball category and hopefully they see what I am able to do with my product, and that is the situation for now but I highly expect that to change."
Curry was also asked how he wants his signature line to be remembered.
"That I shocked the shoe game. For one, I think the business that we created with the SC brand and Under Armour—and it is almost unprecedented—from starting with nothing and growing it to what it is now and hopefully what it becomes in the next five to 10 years. I take a lot of pride in what I do on the court and the opportunities that come out of that, especially with people wearing my name on their feet and their body with all of the product that we make. I took a chance with UA and UA did the same and we created something special and hopefully it lives long beyond my playing career."