Jackson On Shaq: He's Become America's Symbol Of Salesmanship

Phil Jackson was asked how he expects Shaquille O'Neal to be greeted at Staples Center for the first time as a member of the Boston Celtics.

"I think they'll greet him warmly," said Jackson. "He's become kind of a ... I was going to say comic figure, but not that. More of a familiar person, you know, commercials and a lot of the things he does. He's become America's symbol of salesmanship. He's done a good job of that. He sells a lot of things."

O'Neal was traded to the Heat in 2004 by the Lakers for Lamar Odom, Caron Butler and Brian Grant.

O'Neal has also played for the Suns and Cavaliers since his departure from Los Angeles.