Jim Reeves of the Star-Telegram writes that there is something of a Don Quixote in Mark Cuban and his campaign to change the officiating in the NBA.  As much as he complains, internally and in the papers, the league won't change their position on refereeing, but he still tries.

Cuban, citing his deep investment in the league, says he has to do something when he sees it going in the wrong direction, for its own good and that of his franchise.  "I think it's worth trying," Cuban said Tuesday. "I'm sure there are people in Houston who wish Enron had tried to change or alert somebody to the problem. We've all worked for bosses or used products who went downhill.

Cuban's beef is not with individual calls, like the one on Nash that sealed the win for San Antonio.  His complaint is the way Ed Rush manages the referees.  He'd like the NBA to bring in a consulting company to review that department.  And that, Reeves says, Stern won't agree to; in part because of all the public ranting Cuban has done till now.