The NBA is not making tickets available to general fans; at least, they are making it incredibly difficult.  Fans in the Denver area interested in attending the game will have to pay in excess of $500 to scalpers or ticket brokers for seats in the nose-bleed section of the Pepsi Center if they want to see the game in person.  It'll be $900 for lower bowl seats and $3,000 for courtsides.  

Even long-time season ticket holders are being moved out of their regular seats to accomodate NBA officials, sponsors, business executives and various celebrities.