On Tuesday the Bulls unveiled the "Vote for Derrick Rose" signs, encouraging fans to help make him the first Bulls' player to make an all-star team since Michael Jordan in 1998.

The team likely will soon begin a rookie-of-the-year campaign for Rose, similar to the "Brand X" soap boxes filled with all things Elton Brand the Bulls sent out when he was the No. 1 pick in 1999.

Rose doesn't seem the type to let such hype go to his head.

"It's just not his makeup," Vinny Del Negro said. "He's about winning, that's one of his greatest [assets]. He knows his importance to the team but he knows he has to improve in a lot of areas."