The NBA is trying to increase their connection with Hispanic fans.

The league will launch a marketing campaign on Monday called enebea -- the Spanish pronunciation of NBA.

The campaign will feature increased TV and internet exposure, plus community projects, the NBA hopes it will expand its reach among a demographic that makes up 15 percent of its fan base.

"I think that it's a great idea," said Nets forward Eduardo Najera, who is Mexican. "I think it's only going to help for Hispanics to identify with players besides the Hispanic ones, and overall I think it's going to be a great chance for them to feel included in the NBA. I'm happy about that."