The waiting list for Heat season tickets continues to grow as fans are willing to pay a nonrefundable $100 fee to join.

The NBA says the Heat top the league in merchandise sales, with LeBron James, Dwyane Wade and Chris Bosh having three of the five best-selling jerseys.

"You can't go out to eat or to a supermarket. You know, everybody wants to talk to you about what's going on. It's crazy," Heat president of business operations Eric Woolworth said.

Some estimate the collective financial impact of LeBron, Wade and Bosh on South Florida could exceed $1 billion.

"What this is going to bring to the city of Miami, what winning brings period, what excitement brings, is togetherness," Wade said. "Everyone wants to be together. Everyone wants to be a part of it. People are going to come. They're going to flock to Miami."