Apple has announced they are partnering with Kevin Durant's Thirty Five Media and Brian Grazer's Imagine Media to create a new scripted series called "Swagger." The series will be based on Durant's early life.
“Working with Imagine Entertainment on this project is an unbelievable opportunity for our company, Thirty Five Media,” Durant said in a release tied to the announcement. “They hold a well-respected place in the industry and have such a proven track record, that they’re going to do an amazing job collaborating with Reggie to bring this idea to life. I’ve lived and breathed basketball since I was a kid, and the idea for the show draws not just from my knowledge of that world, but the unique personalities involved and the drive that makes young players’ stories so compelling.”
Durant also recently secured a deal with YouTube on short form sports and documentary content.
Apple also has shows in pre-production with Reese Witherspoon, Damien Chazelle and Steven Spielberg.