Stephen Curry has signed a 10-year, $400 million endorsement contract with Chinese sports apparel company Li-Ning, ending a months-long recruitment process following his departure from Under Armour in November, industry sources told ESPN.

The agreement expands Curry Brand venture globally and encompasses basketball products, athleisure lifestyle wear, a full golf line, and the ability for Curry to sign athletes under his brand. Li-Ning plans to build Curry Brand retail locations in both the United States and China. Curry's agent, Jeff Austin, finalized terms in recent days.

Curry chose Li-Ning over competing offers from American and foreign companies despite at least one rival brand offering more money, sources said. A notable factor in his decision was his comfort testing shoes worn by Li-Ning signature athletes and Jimmy Butler and Dwyane Wade.

Li-Ning and several other Chinese companies have been identified by the U.S. government and human rights groups as using forced labor in their supply chains. Li-Ning merchandise was banned in the United States in 2022.

Rep. Chris Smith, a New Jersey Republican who co-chairs the Congressional-Executive Commission on China, said Tuesday he plans to ask the Department of Homeland Security to examine Li-Ning imports.

"Steph Curry is one of the most talented and watched basketball players in the world, which is exactly why this matters," Smith said in a statement provided to ESPN. "The NBA, its players, and sites like Amazon cannot suggest that they stand for social justice at home while cashing checks from companies tied to the Chinese Communist Party's forced-labor economy."

Curry parted ways with Under Armour in November after a 13-year partnership, with industry sources citing his growing frustration over underinvestment from a brand declining in value. He drew immediate attention during his free agency by wearing Nike Kobe 6 sneakers to a pregame warmup at San Antonio and rotating through various brands in the months that followed.