NBC averaged 7.2 million viewers for the 2026 NBA playoffs, a 72% increase from comparable coverage from last season.

Heading into the NBA Finals, NBC had nine out of the top 10 most-watched games of the playoffs.

The series between the Spurs and Thunder averaged 10.8 million viewers across NBC and Peacock, making it the most-watched Conference Finals in 24 years. Game 7 averaged 15.9 million viewers, which was the most-viewed Conference Finals game since 2016.