The NBA Board of Governors will meet next month to discuss the possibility of adding sponsors to their jerseys.
Both players and coaches have expressed support in the concept.
"I've been trying to tell [the NBA]," Mark Cuban said. "If someone wants to give us $10 million, I'll make it happen."
Cuban believes it will become viable to David Stern if the money is substantial.
"If the amount's enough, David will jump up and down," Cuban said. "He's not going to do it for $200,000 from Power Balance, but if somebody offers us $25 million, it's done.
"We just have to work out the split with all the teams so everybody gets the benefits."
Club soccer teams have had sponsors on their jerseys for decades.