CHILDERSBURG, Ala. -- The Exxon mini-mart is on the north edge of town. The rack is near the back.

Shelves on the shiny metal stand, near the aisles of candy and the soda dispenser and the chilled glass doors of the refrigerated section, are bulging with caps. College teams mostly, this being prime Southeastern Conference turf, with some representation from the Atlantic Coast Conference. The deep crimson of Alabama and the garnet and gold of Florida State dominate.