Driving a fully loaded Hummer has elicited as much notoriety as his ability to finish at the rim.

If the basketball intellect and instincts don't speak volumes, his presence on the Internet does (an official Web site, and Yahoo! search hits exceeding 30,000).

He's already armed with a publicist and a high-profile sports agent. Three major shoe company executives are in pursuit with multimillion dollar checks in hand.

Yes, many people already believe LeBron James is worth all that.