Former NBA great Magic Johnson has signed a deal to become the face of diversity for NASCAR.  

He will become NASCAR?s co-chairman of its new Executive Steering Committee for Diversity.  

This is an unpaid position to help improve diversity in the sport and market to minorities.

"When you think about the NASCAR brand, it resonates everywhere," said Johnson. "They have the No. 1 sports brand. I have the No. 1 urban brand.  We're bringing these two brands together in the hopes that we can reach out to minorities across the country and introduce a wonderful sport that is already doing very, very, very well and hopefully it will do well in a minority community.?