Miami Heat guard Dwyane Wade has agreed to a seven-year deal to endorse Converse footwear and apparel, company officials said Wednesday.

Wade was already under contract to Converse in a deal worth $400,000 annually; company officials declined to release financial terms of his new pact.

"Dwyane's understanding of the essence of basketball and ability to bring his unique creativity and originality to the game make the partnership a perfect fit," Ric Wilson, Converse's director of sports marketing, said in a release.

Wade's first signature shoe will be in stores Nov. 3 ? coinciding with the Heat's home opener against Indiana. Wade will be entering his third season with Miami; he averaged 24.1 points, 6.8 assists and 5.2 rebounds last season for the Heat.

"I am excited to extend my partnership with one of the premier shoe and apparel companies in the world," said Wade, who made his first All-Star team earlier this year. "Converse represents tradition, a passion for sports and has a vision to revolutionize the industry."