The NBA announced Wednesday a league-wide season-long effort to help in the on-going rebuilding of New Orleans.

Joining NBA Commissioner David Stern for the NBA Cares programming announcement at Walter L. Cohen High School were Louisiana Lieutenant Governor Mitch Landrieu, New Orleans' Mayor Ray Nagin, Louisiana Department of Education Deputy Superintendent Ollie Tyler, New Orleans Recovery School District Superintendent Paul Vallas, New Orleans Hornets' Owner George Shinn, Sacramento Kings' Owners Joe and Gavin Maloof, and NBA Legends Bob Lanier and Willis Reed.