Bulls' owner Jerry Reinsdorf has revealed during an interview with WGN-Ch. 9's "Instant Replay" that will be aired on Sunday night that the team needed a new voice.

"Something didn't mesh right this year," Reinsdorf told WGN's Rich King. "Scott came to us eventually and said, 'I think the team needs a new voice.' ... Scott realized that he wasn't getting through to them. It was time to do something else."

Reached Saturday, Skiles declined to respond.