The LeBron James for MVP campaign has officially kicked into gear with the Cavaliers releasing a website with the url of LeBronisReallyReallyReallyReallyReallyReallyGood.com.

The word 'really' is repeated six times to represent how many seasons James has played in the NBA.

The Hornets launched CP3MVP.com last season in support of Chris Paul's bid.  Paul finished second behind Kobe Bryant, who most believe is James' main competition for the award this season.