The New Jersey Nets are the first NBA team to sell a practice jersey sponsorship, which will put the logo of PNY Technologies on practice uniforms this fall.

The company also bought the naming rights to the Nets' practice facility in East Rutherford, which will be called the PNY Center, as part of a two-year sponsorship agreement.

The Nets' coaching staff will also wear PNY-branded gear during post-practice interviews.