Grizzlies coach Lionel Hollins insists that Allen Iverson will continue to come off the bench.

Iverson has complained about his role, insisting that he's worry of being a starter.

Memphis owner Michael Heisley is backing Hollins in the back-and-forth.

"Lionel will handle it," Heisley told the Memphis Commercial Appeal.

"This is a situation that'll be handled between Lionel and Allen. What Allen said was inappropriate, but I'm not going to make a big deal out of it. Allen expressed his frustration about not playing and I understand that."

Iverson made his debut with the Grizzlies on Monday and complained afterward about his role.

"I'm not a bench player. I'm not a sixth man," he said.