Evan Turner has signed a multi-year deal with Chinese shoe manufacturer Li-Ning.

Turner will begin appearing immediately in the company's global marketing and will wear Li-Ning as a rookie. He will have his own branded sneaker and apparel in the second year of the deal.

CNBC first reported the contract.

"This is truly a game-changing moment for the Li-Ning brand," Brian Cupps, Li-Ning's brand initiative director for basketball, said in a statement. "Adding a supreme young talent like Evan Turner sends a message to the global basketball community that Li-Ning basketball is committed to being a player on the global stage."