The Los Angeles Lakers established a reputation for taking good care of their players under the ownership of Dr. Jerry Buss and that has continued with his children running the organization.

The loyalty shown by the Lakers in their new deal with Kobe Bryant is an example.

"Historically, this organization has been good to its players," said Mitch Kupchak. "I know they’ve been good to me. I know that. But I think our reputation, based on Dr. Buss’ ownership over the years, has been a good one in taking care of players and being a destination place for players. I know our city is attractive to players. They like to play and they like to live. We have great fans here. They really support the franchise. To know that an organization looks after its players, I think that’s a good thing."