New Era has reached a deal with Euroleague to become their official headwear partner.

New Era also has licensing agreements with the NBA, MLB and NFL.

“With over 93 years of traditional sports heritage, New Era is proud to form a truly authentic partnership with one of Europe’s most prestigious sporting organisations, Euroleague Basketball,” says Paul Gils, VP EMEA. “We’re excited to bring our unique combination of style and fashion to the Euroleagues’s passionate fan base while providing these fans with the opportunity to own the official headwear of their favorite basketball teams."

"We are really proud to welcome New Era, one of the global leaders in the industry with an authentic sports heritage that dates back over 90 years, as the new official headwear of the Turkish Airlines Euroleague." states Jordi Bertomeu, Euroleague Basketball President and CEO. "This agreement is another example of the enormous possibilities that we bring to our commercial partners, opening the doors of both the top European competition and the top 24 clubs of the continent"