Jerry Colangelo wanted Sam Hinkie to be marginalized to a role as "glorified director of analytics" or run him out of the Philadelphia 76ers altogether.

Colangelo constantly lamented the absence of what he termed “real basketball people” in the organization. 

Hinkie always received support from at least part of the 76ers' ownership group.

"Hinkie was mortified to see his words in the public arena, never expecting that a private correspondence to his superiors would become public and turn into something of a mocked manifesto," writes Wojnarowski.

Hinkie's strong suspicion is Jerry Colangelo leaked the document to the press.

Hinkie often explained himself to ownership in letters and reports.