Endeavor has purchased a stake in BDA Sports Management.

BDA Sports Management is led by Bill Duffy, who is the agent for Luka Doncic, RJ Barrett, Deandre Ayton and others.

Duffy said the union with WME would position BDA Sports “to build something even bigger and better than what we’ve been able to do.”

BDA represents 130 players in the NBA, WNBA and professional leagues internationally. 

“The modern athlete has a high expectation for off-the-court opportunities,” Duffy said. “They want to get into gaming, into fashion, into entrepreneurial endeavors. WME has a history of doing that at the highest level, so with this partnership, it’s like we’re expanding our menu from one page to four.”

“We don’t really have an uber-N.B.A.-agent in our company,” Mark Shapiro, Endeavor’s president, said in an interview. “I’m certain this will accelerate our growth plan as it relates to representing more N.B.A. players both on and off the court.”

Endeavor is led by Ari Emanuel and has been expanding its reach in sports.