Since 2007 was a year without a ?Hey Ya? or even a ?Take Me Out,? I?m not sure a single piece of music was played more frequently (or at least since September) than the piano in the NBA?s ?Where Amazing Happens? ad campaign.  The vivid still images shown are decidedly theatric, speaking to the brilliance of Goodby, Silverstein and Partners, who helped create the campaign, the NBA's best marketing effort in years.

There are multiple original versions, and countless YouTube parodies have already been inspired.

But I felt most moved by that piano.  I had never heard it before, and I soon discovered that it wasn?t written 150 years ago in Vienna, but by a 24-year-old woman from Brooklyn named Carly Comando.

She wrote it specifically for the well-known Noah Kalina six-year project entitled everyday in which he took a single picture of himself daily for six years and then presented them chronologically in just over five minutes.

?I had the idea of what melody I wanted to play, and when I hit record, "everyday" is what came out,? said Comado in a recent interview I had with her. ?It was recorded in two takes, and I kept the second version because it fit the length of Noah's project.?

Kalina?s idea was novel enough to gain attention in the world of viral videos, and Comando?s music gave it enough gravitas to really move anyone who watched it.

?I was trying to match the feelings of Noah's project. But at the same time, I wasn't really thinking anything. I had a lot going on in my life at that time emotionally, and perhaps it came out in the piece. I had just really hoped that what I wrote would fit Noah's video and that people would respond to it on an emotional level.?

She was subsequently asked to license the song for the NBA campaign for the start of the 2007-2008 season.

?When I was younger, I always wanted to write jingles or have my music on commercials,? said Comando, who says it?s a bit weird to have her music be associated with such a well-known sports' marketing campaign.

?I wanted to be like Uncle Jesse from Full House and be able to have a career out of writing songs for other people. The commercial aired when I was out on tour, so when I got home to relax and it came on, it was really surreal to me.?

Comando likes basketball but doesn?t actively follow it, though she wouldn?t mind seeing the Knicks do well.

She maintains a day job and also is in the indie band Slingshot Dakota.  Unquestionably, they are a pop band but are rooted in punk and hardcore.

?Although Slingshot Dakota isn't punk or hardcore music, you can see those roots in our performance through our energy,? says Comando.

While Comando plays small gigs across the East Coast, attempting to cultivate a bigger audience, at least her music is being heard, even if it is in the form of the NBA?s very ubiquitous campaign.