John Smallwood of the Philadelphia daily news reports that If Allen Iverson didn't already have enough money for him and his family to be set for life, he does now - guaranteed.

The NBA's reigning Most Valuable Player has agreed to a "lifetime" marketing and endorsement contract with Reebok, the company announced last night before the 76ers' game with Washington at the First Union Center.

"I've never signed a contract in all the years that I've been with Reebok," said Paul Fireman, the chairman and chief executive officer of Reebok International Ltd. "This is the only time I've signed, literally, a lifetime contract - one in which we will work every day diligently on behalf of Allen and Reebok."

The agreement is really an extension of the 10-year, $50 million contract Iverson signed with Reebok after he was drafted No. 1 overall by the Sixers in 1996. Financial terms were not disclosed