Michael C. Lewis reports on how the Jazz -- and other Utah sports teams -- are struggling to get people in seats.

"Falling attendance at Jazz basketball games the past couple of seasons has scarcely escaped the attention of those who still go to watch Karl Malone and John Stockton valiantly defy age, if not expectations. But when season-ticket holders opened a letter from the team recently, they could see for themselves just how worried management is about the phenomenon.
   
In a word?
   
Terrified.
   
The letter told fans that if they renew their upper-bowl season tickets for next year, the Jazz would cut the price in half. That's practically a fire sale on what used to be the hottest sporting ticket in town, demonstrating how desperate the Jazz are to keep filling the 19,911 seats at the Delta Center as Stockton and Malone wind their way toward retirement and the team slowly sinks toward the dreaded draft lottery."