For most of the NBA's 60 years, Celtic pride has been about winning: 16 championships and three other appearances in the finals, forming a tradition of success that was the hallmark of the league.

Now, more than 20 years since their last title, almost a month since their last victory, pride is all they have left.

The Celtics set a franchise record Friday night with their 14th consecutive loss, falling 100-89 to the Clippers.