The NBA announced a five-year extension with Tencent, the NBA's digital partner in China.
Tencent also represents the largest digital partner outside of the U.S., and has partnered with the league since 2009. 490 million fans watched the NBA on its platform last season, nearly tripling the amount for four years ago.
"Tencent's commitment to NBA basketball in China is unparalleled. The enormous reach and popularity of Tencent's platforms have been a driving force behind the growth of basketball in China, and we look forward to deepening our connection with NBA fans across the country through this expanded partnership," said Adam Silver.