Steve Ballmer discussed the potential of changing the brand identity of the Los Angeles Clippers ahead of their potential move into a new arena in 2024, calling the opportunity a "once-in-a-lifetime chance."
Ballmer did not rule out changing the logo, the colors, or even the team name in the buildup to the Clippers moving into a new arena.
“We have a once-in-a-lifetime chance to really step our identity up another level. I don’t anticipate making a change, but we have a once-in-a-lifetime opportunity, and that is the kind of thing you somehow do in consultation with your fans," said Ballmer.
Ballmer also addressed his desire to create a more immersive viewing experience for fans, focusing on digitally streaming Clippers game - though Ballmer would need to get around the current TV deal limiting streaming capabilities.
“I want to at least try to make digital technology a vehicle for pushing the sports viewing experience forward. If that’s not part of a relationship we can have with our partner — because most of the partners want digital rights in addition to cable rights — that to me is an issue.”