Viewership share for the 2021 NBA Playoffs is at its highest since the league first began logging that data during the 02-03 season.

While ratings are down from where they were a few years ago, the NBA's share of linear television consumption is expected to continue to increase due to the value of live sports. 

Ratings for the playoffs through the Conference Semifinals are up 39 percent from 2020. Despite ratings declined during the pandemic, the NBA secured business partnerships with at least nine major brands, including Hotels.com, CarMax, Clorox, Michelob Ultra, Oculus from Facebook and Microsoft.