If asked to close out the season under the context of Las Vegas isolation, individuals would be flattened to one dimension to fulfill the single purpose of playing games: they are entertainers. We are the audience. The roles are explicit. Read more »
Yu Miyagawa - Basketball Analysis
Building New Habits And Communal Experiences In Real Time
Basketball Storytelling Under Lockdown: Smartphones As Modern Empathy Machines
How will our relationship with players change when the game returns, now that they shared with us their most vulnerable moments? When are we allowed to care about the scoreboard and standings? Read more »
Streaming Mediums, Shifting Messages And The Tension Between The Tangible & Ephemeral
NBA tension today is of the existential variety. The medium by which we consume basketball has changed, and apparently, so too has the message. Read more »
Nostalgia & Healing On The Court: Penny Hardaway & Juwan Howard Cross Generational Divide
Juwan Howard and Penny Hardaway each overcome nostalgia by stepping back into the living, growing, breathing ups and downs of the real world. They can even use the present to rewrite the past. Read more »
One Million Streams, 100k Followers, And Building Digital Basketball Spaces
Basketball is slowly becoming both the medium and the message. The neverending videos made it feel as though there was no offseason at all, while simultaneously whetting our appetite for the official tip-off. Read more »
Shaping Narratives And Meaning During The Booms And Busts
There was already a sense of narrative fate that the story of the first decade of basketball in Oklahoma City could only end this way, however perverse. That era may not have resulted in a dynastic title run, but there was truth. Read more »