The Golden State Warriors are seeking $15 million to $20 million per season for the rights to sponsor their jersey.
It is believed the Warriors are asking more than any other team.
The NBA recently approved a three-year pilot program to allow teams to sell 2½-inch by 2½-inch patches on the upper left of jerseys, opposite what will be a swoosh from Nike, which will begin its deal as the league's official apparel-maker after the 2016-17 season.
The Philadelphia 76ers have been the first team to agree upon a deal, signing with StubHub for $5 million annually.
With Kevin Durant added to a team that won 73 games, an argument can be made that the Warriors present the most value.