Duke’s basketball program generated $26.67 million in revenue in 2009-10, according to an analysis of financial data for the 2009-2010 academic year by Forbes.

Louisville came in second with $25.89 million and the University of North Carolina’s $20.55 million was good enough for third place.

Duke, Louisville, and North Carolina are the only schools that generated over $20 million and earned at least 100% more men’s basketball revenue relative to the national average.

Arizona (19.29 m), Syracuse (18.3 m), Wisconsin (17.67 m), Kentucky (16.78 m), Indiana (16.57 m), Ohio State (16.19 m), and Michigan State (16.14 m) rounded out the top ten.