The crossroads of a franchise flashed before DeMar DeRozan, a text message punched to Rudy Gay signaling two paths. DeRozan stood inside the Los Angeles locker room in December with his Toronto Raptors teammates, hugging goodbye to Quincy Acy and Aaron Gray and some reaching Gay by phone, and privately many of them wondered: What’s next?

The Raptors could have crumbled under the weight of endless questions about their futures, put Dwane Casey on severe lookout for his job and faltered toward a lottery pick – or bonded inside a tight locker room with stabilizing newcomers from the Sacramento Kings, cleansed the playbook of dense isolation sets and implement a free-flowing style that has given a raucous fan base reason to believe in sacrificing basketball.

Mostly, DeRozan had to prove the organization’s old vision of him as a cornerstone, as an efficient guard and reliable leader. He needed to mature as a two-way, inside and out player. For DeRozan, the departure of Gay had been the precise sign. His stats couldn’t be empty anymore.

Masai Ujiri had entertained a serious reconstruction of the roster before the trade deadline, as he’s publicly stated, but DeRozan had already made clear in his mind: He had to stay – and win – with the Raptors.

“There was no doubt about my future here and I never had a doubt,” DeRozan told RealGM. “It was never a thought of leaving or nothing. I took an onus of myself to step up my game, especially when the trade happened because I understood what it feels like to be in a struggle and be in a tough season. Now, we have great relationships with each other, before it comes to basketball.

“That trade was our cue that everybody has to step up. It could’ve turned real ugly, real fast.”

So now, DeRozan earns his first showing in the postseason, a premiere stage for an All-Star scorer of his ilk. Around him, Casey’s mastered the pedal on this team, cognizant of when to motivate forcefully and subtly, and Kyle Lowry instigates balanced shots and sharp ball movement.

Before a dramatic reversal of a season, Toronto had been a meddling, mediocre group. There was no choice but to jolt the players and coaches with that first trade. They had no identity, no established system – only jump-shooting tendencies, external blame for the coaching staff and a perception across the NBA of me-first attitudes.

“When I got here, I read up on the team and people were talking about how they wanted the team to tank so they could get a good draft pick,” Patrick Patterson said. “They said the ball movement wasn’t there; that players were selfish holding the ball, a lot of isos, and that it wasn’t great basketball. I was unaware of that situation, what was going on, but I’m thankful for when I got here it wasn’t like that at all. People moved the ball, averaged high assists and bought into their roles.”

They started an alluring brand of ball, and it’s in turn made them an appealing franchise with which to remain. Casey admits he owes a tremendous amount to Patterson, Greivis Vasquez, John Salmons and Chuck Hayes for cultivating positivity among younger players, for providing calmness amid the ups and downs of a season and eliminating any locker room divides. With DeRozan locked into his contract potentially until 2017, with a priority to re-sign Lowry and with a firm front office, two pending free agents who are critical to the rotation, Patterson and Vasquez, are immensely open to returning on long-term deals.

Winning does this for any organization. After Chris Bosh left in 2010, the Raptors dwelled toward the bottom of the league, free agents losing sight of the city’s draw and fans’ backing. And now, they’ll be a desired destination.

“I wouldn’t mind staying with the Raptors at all,” Patterson told RealGM. “Toronto is a great city, and it has great basketball fans, which surprised me the most when I got here. I didn’t know the fan support was so great in Toronto.”

“If we stay together for three, four years … woo, this team will be scary,” Vasquez said. “We just got to stay humble.”

DeRozan kept his humility through the losing seasons, but he noticed increasing detractors of his game, his contract. He never implored Gay about his similar judgments, because he said he knew, “Being overlooked comes with [the league], and you use it as motivation. That’s all I did – use negative thoughts, critics as motivation.”

DeMar has some Rudy in him – the exciting athleticism and habit to fall in love with the jumper – and Gay received a maximum contract in 2010 for this blend in his repertoire. As Gay faded farther and farther away from the rim, regaining some of his old propensities with the Kings, DeRozan has shown far more determination to use his leaping ability and strength to attack the basket.

Now, Toronto gets homecourt advantage in the first round of the Eastern Conference playoffs, and DeRozan promises these Raptors have a measured vision of advancing. This season was spiraling in two avenues months ago, uncertainties clouding DeRozan’s future and the standing of his point guard and coach and franchise. Sure, his GM received inquiries from teams searching to pickpocket the 24-year-old.

Every one of these Raptors was on the clock to see how this core would respond and how far these once misfit parts could go, and no one continues to outlast it more than DeMar DeRozan.